We discuss the data trends, especially on the unstructured data. We will be sharing unstructured data management and initiatives from the SODA Foundation. Then we will cover various aspects of metadata management, including discovery and data quality checks. Finally, we will explore some of the use cases and potential of effective usage of GenAI in unstructured data management. Value for Audience: – Get to know the trend and situation on data and unstructured data – Open Source projects and opportunities to collaborate for unstructured data management, data quality and more – The key use cases and application of GenAI for data management.